📣 News: ContentShake AI is now the Content Toolkit inside the Semrush platform. New name. New home. Same value.
Go to Content ToolkitSemrush Content Toolkit vs Jasper AI
Size shouldn’t limit your marketing efforts.
The Content Toolkit by Semrush empowers the smallest teams to create content that drives engagement and traffic.
The platform is incredibly user-friendly and intuitive, making it a reliable and efficient tool to streamline our content creation process.
Kathryn Strachan
CEO at CopyHouse
Semrush Content Toolkit creates a long-form piece right away, and accuracy and accessibility make it way better than ChatGPT!
Chiara Brancato
Founder at the Museum Creative
It has really simplified keyword research, generating content ideas and, most importantly, creating SEO-friendly content briefs for the team we have hired.
Vanhishikha Bhargava
Founder at Contensify
Semrush Content Toolkit powers up SEO for one-person teams.
Business owners need to manage their resources carefully. Hiring marketing experts and taking time to understand SEO can quickly get expensive.
The Semrush Content Toolkit tackles just that: It gets you results without prior SEO expertise or a large marketing team.
Jasper AI is a great tool for companies with bigger content marketing and SEO teams. It should be paired with existing expertise and specialized data tools.
Semrush Content Toolkit is your go-to for scaling
and growing content creation.


Equipping small teams to achieve big content marketing goals
Jasper AI | ||
---|---|---|
Optimized for SEO | ||
Optimized for SEO | Relies on SEO integrations to source keywords and other SEO data | Generates SEO-rich articles infused with relevant keywords and optimized to rank |
Data-driven content ideas | ||
Data-driven content ideas | Doesn't provide content ideas based on real-world search trends | Offers keyword and topic ideas for your domain and target region |
AI image generation | ||
AI image generation | Yes, separately from the blog editor | Generates images within the blog editor |
AI Chat Bot | ||
AI Chat Bot | Offers an AI chatbot trained on your article | |
Real-time competitor data | ||
Real-time competitor data | Reviews the latest data from organic competitors to adapt your content accordingly | |
Real-time SERP analysis | ||
Real-time SERP analysis | Analyzes the SERPs to match your content to user search intent | |
Tone of voice | ||
Tone of voice | Limited to three overall brand voices on the $69 monthly plan | Creates up to 50 Brand Voices and applies them when generating your content |
Browser extension | ||
Browser extension | Possible to add Jasper AI as a Chrome or Edge browser extension | Offers the Semrush AI Writer Chrome Browser Extension |
Integrations | ||
Integrations | Offers several integrations | Publishes content directly to WordPress and transfers it to Google Docs |
Free trial | ||
Free trial | 7-day free trial for certain features | 7-day free trial |
Pricing | ||
Pricing | Starts at $49 per month with monthly billing, $69 per month for the Pro plan | $60 per month |
Semrush Content Toolkit simplifies
content creation and gets results for your small business.
How Barbara Ferrigno elevated her content marketing strategy with the Semrush Content Toolkit
AI that turbocharges Barbara Ferrigno's business.
With a 12x faster content production rate and readership doubling on AI articles, her firm witnesses a remarkable 10-15% business expansion.




Barbara's verdict?
The Content Toolkit is a game-changer for non-writers who need to create impactful content.

Barbara Ferrigno
CEO Concept Marketing Group

Grow your organic visibility
with smart content
The Semrush Content Toolkit brings organic traffic and leads to your website. Even for a one-person show.