9 min read
Researching New Markets: A 3-Step GuideA comprehensive guide by Semrush helps to analyze a new market in three big steps. Based on best practices and functionalities of the Traffic & Market Toolkit.
Elena KozlovaJun 01, 2025
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
14 min read
How to Drive More Traffic to Your Website: 14 Tactics to Win the Traffic RaceExplore 14 proven tactics for increasing your website traffic. From competitive traffic analysis to traffic generation marketing techniques, you‘ll learn how to drive more traffic to your website and win the traffic race.
Natalia ZhukovaMay 27, 2025
11 min read
How to Create Effective Marketing Strategies for Your BusinessThere are numerous ways to help your business grow, but one of the most powerful tools that you can use is an effective marketing strategy. This article can help you get started on forming a strategy that brings out the best in your company.
Natalia ZhukovaMay 24, 2025
15 min read
Market Research: What It Is & How to Do ItLearn to do market research, the process of gathering information about your target market and customers.
Natalia ZhukovaMay 22, 2025
2 min read
5 Ways To Use Semrush for Your Business
Semrush might be your favorite spy tool, but it‘s much more than that. You can also use Semrush to make better strategic decisions for your business. Here are five ways you can use Semrush to boost the performance of your AdWords.Rocco Alberto BaldassarreSep 19, 2014
5 min read
How To Use Excel To Create a Keyword Strategy
Everyone knows keywords are a big part of SEO, but I feel most people don’t really appreciate the work that goes behind setting up a strategy that is based on keyword performance. Maybe it’s because most people don’t understand what measures are taken to create large SEM campaigns with thousands of keywords that need to be strategically selected.Sergio AicardiJun 19, 2014
5 min read
16 Ways To Prepare for a Lightning Talk
Last week I delivered a speech at a large, local technology event. I was one of five speakers to address the crowd during the lightning talk session. What is a lightning talk? Generally speaking, it‘s a micro presentation or pitch of some sort to your audience. Organizers can choose different metrics, from time length to topic.Kathleen GarvinApr 15, 2014
3 min read
The Benefits of Google Analytics and Google AdWords Certification Programs
The importance of Google Analytics and Google AdWords has grown in leaps and bounds over the years. Today, any online marketer who wishes to transcend the search engine rankings has to make use of these two services offered by Google. And for good reason too.Semrush BlogApr 25, 2013